Calvin Klein Stretch Cotton Boxers Info / Calvin Klein Brand Info
Calvin Klein Stretch Cotton Boxers. Designer - Calvin Klein. Dept - Boxer Shorts / $12.99
Calvin Klein has long been known for good quality designs and excellent workmanship and these boxer shorts are another fine example.
In 1968, Calvin Klein founded Calvin Klein Ltd., a coat shop within the York Hotel in New York City, with $10,000. Legend has it that a year later a buyer from Bonwit Teller got off the elevator on the wrong floor, and ended up placing a $50,000 order. It is more likely though, that Klein showed his work to one of Bonwit Teller staff, which led to the first Calvin Klein collection being produced: a line of men's and women's coats featured at the New York City store.
In 1969, Clavin Klein, who was later described as "the supreme master of minimalism," appeared on the cover of Vogue magazine. By 1971, sportswear, classic blazers, and lingerie were added to his women's collection portfolio.
In 1973, he was awarded the Coty Award for the first time, which he received for three consecutive years, for his 74-piece womenswear collection. By 1977, company revenues had jumped to $30 million a year, and he had licenses for scarves, shoes, belts, furs, sunglasses, and sheets. After the company signed licenses for cosmetics, jeans, and menswear, Klein's annual retail volume was estimated to be near $100 million. In 1978, Klein claimed sales of 200,000 pairs of his famous jeans the first week they were on the market. In the mid-1970s, he had created a jeans craze by putting his name on the back pocket. The jeans were famously advertised with a commercial featuring a 15-year-old Brooke Shields in 1979/80 that "nothing comes between me and my Calvins" and "I've got seven Calvins in my closet, and if they could talk, I'd be ruined." Controversial advertising, including a series of ads featuring teens in sexually evocative poses, has been a recurring theme for the company. Shields advertised for Klein underwear in 1984 also.
In the '80s, as the designer-jeans frenzy reached its all-time high, Calvin Klein introduced a highly successful line of boxer shorts for women, and also a men's underwear collection which would later gross close to $70 million in a single year. Calvin Klein's underwear business, promoted later in the 1990s with giant billboards showing images of pop singer "Marky Mark" Mark Wahlberg, was so successful that his underpants became generally known as "Calvins".
In June 2008, Calvin Klein sponsored America's Next Top Male Model, allowing the winner to embark on a $100,000 contract as well as a runway show, as a bonus, to launch their career.
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